CAMARO FIFTY YEARS

CAMARO
FIFTY
YEARS

CHEVROLET

CAMARO FIFTY YEARS

To celebrate 50 years of a legend like Camaro, we should go for something never did before (or like we are used to hearing "out of the box"). So we did it. It all began with a tribute to the generations that made this car a legend. We created a playlist in Spotify like a timeline from the first to the last Camaro years. After that, we invited all the fans from our social channel to celebrate with us with teasers animations. Days after we launched 2 video posts that made our fans going crazy, and of course, the result was amazing. 7 million views.

 

Agency: Commonwealth McCANN Brasil

Executive Creative Director: Eric Sulzer, Fernando Penteado

Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro

Art Director: Juan AlimaƱa

Copywriter: Augusto Meira

Producer: Volcano Hotmind

Motion Design: Movee