CHEVROLET

CHILDREN'S DAY

To celebrate children's day, we decided to create the coolest car ever. But to create the best car ever with all the possibilities, or even better, the future Chevrolet car, we needed to ask to whom understand more about imagination: the best engineers ever, the children. So, before the children’s day, we asked our fans to send their kids car designs. It wasn’t easy but we manage to select our four car experts. We sent the designs to Chevrolet Design Team and they worked on it. But, of course, we had to get the final approval of our team of experts and also, surprise them ;)

Agency: Commonwealth McCANN Brasil

Executive Creative Director: Eric Sulzer, Fernando Penteado

Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro

Art Director: Juan Alimaña

Copywriter: Augusto Meira

Producer: Manimou