BE THE CHANGE

BE THE
CHANGE

CHEVROLET CRUZE

BE THE CHANGE

Brazilian people are getting used to demand more. Nowadays, they not only ask for change, but they realized that they have to be the change and don’t accept less than what is fair anymore. For those people, we launched a car that offers much more power, technology, and safety features in the segment: the all-new Chevrolet Cruze.

 

Agency: Commonwealth McCANN Brasil

Executive Creative Director: Eric Sulzer, Fernando Penteado

Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro

Art Director: Luiz Gimenes (Libra)

Copywriter: Flavio Tamashiro

Producer: O2 Films