BE THE CHANGE
BE THE
CHANGE
CHEVROLET CRUZE
BE THE CHANGE
Brazilian people are getting used to demand more. Nowadays, they not only ask for change, but they realized that they have to be the change and don’t accept less than what is fair anymore. For those people, we launched a car that offers much more power, technology, and safety features in the segment: the all-new Chevrolet Cruze.
Agency: Commonwealth McCANN Brasil
Executive Creative Director: Eric Sulzer, Fernando Penteado
Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro
Art Director: Luiz Gimenes (Libra)
Copywriter: Flavio Tamashiro
Producer: O2 Films