People love music. And they also love Social Networks. They love it so much that even when they are at a big festival like Lollapalooza they can stay away from their news feed. So, what if the festival's official car brought together music and social networking on a different activation?
We invited people to co-create a music video for one festival band, the Suricato. The mechanics were simple: a storyboard showed some key scenes from the video script. In our social channels, we asked people to choose the scenes that most connect with the music. In the end, with the script ready, together with Martin Escriche (scene director) we brought this video to real life.
Agency: Commonwealth McCANN Brasil
Executive Creative Director: Eric Sulzer, Fernando Penteado
Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro
Art Director: Andre Candeloro
Copywriter: Lucas Veloso
Illustrations: Paulo Stoker