CHEVROLET

LOOKING UP

Did you know that some people check their phone 150 times a day? How smartphone dependent are you? Chevrolet wanted to inspire people to look up and Find New Roads in a connected world. See what happened when we asked people if they could give up their smartphone for a day.

Agency: Commonwealth McCANN Brasil

Executive Creative Director: Eric Sulzer, Fernando Penteado

Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro

Art Director: Diego Barboza

Copywriter: João Gandara

Producer: Vandalo