Did you know that some people check their phone 150 times a day? How smartphone dependent are you? Chevrolet wanted to inspire people to look up and Find New Roads in a connected world. See what happened when we asked people if they could give up their smartphone for a day.
Agency: Commonwealth McCANN Brasil
Executive Creative Director: Eric Sulzer, Fernando Penteado
Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro
Art Director: Diego Barboza
Copywriter: João Gandara