Outback is the proud sponsor of CCXP. But at 2021, the event ramained virtual, and we still had 7000 real life burgers to deliver. We resolved that creating the first Outback restaurant of the metaverse inside brazillian's biggest GTA roleplay server, with an omnichannel storytelling that placed gamers at real multiverses of flavors. The outcome? We had the best sales of Outback's history selling more than 21.000 burgers and also 5 million people watching the live saga on Twitch.
We used the social media channels to envolve people on Aussie's saga.
We designed every single character especially on CCXP's moodboard.
And the hole saga on our youtube channel (for more addicted fans).
Creative Director: Luiz Gimenes (Libra)
Art Director: Flavio Tarta
Copywriter: Augusto Meira
Producer: JNTO & Casa Locomotiva