MINI CONNECTED

MINI
CONNECTED

MINI RUSSIA

MINI CONNECTED

To launch the BMW Mini Connected feature on a "Not Normal Way" campaign in Moscow we developed an idea to create a game that both users and real owners could play. The difference was that owners who had the minimal analyzer (a feature that comes with certain Mini models), could play in real life the user’s online game just uploading their real data from the car. The online users could play the game using google maps with tasks and also connected to their favorite apps like Facebook and Twitter.

mini_detailed_paceman_0004_05
mini_detailed_paceman_0006_07
mini_detailed_paceman_0007_08
07

 

Agency: Havas Digital Moscow

Executive Creative Director: Lucas Zaiden

Creative Director: Luiz Gimenes (Libra)

Art Director: Bruno Ponzini

Copywriter: Augusto dos Anjos