To launch the BMW Mini Connected feature on a "Not Normal Way" campaign in Moscow we developed an idea to create a game that both users and real owners could play. The difference was that owners who had the minimal analyzer (a feature that comes with certain Mini models), could play in real life the user’s online game just uploading their real data from the car. The online users could play the game using google maps with tasks and also connected to their favorite apps like Facebook and Twitter.
Agency: Havas Digital Moscow
Executive Creative Director: Lucas Zaiden
Creative Director: Luiz Gimenes (Libra)
Art Director: Bruno Ponzini
Copywriter: Augusto dos Anjos