Onix Day

Chevrolet

Lollapalooza

Onix Day

Chevrolet Onix is a long time sponsor of Lollapalooza Brazil. But in 2018 edition, our car definitely became a festival headliner. For the very first time, a brand would go beyond sponsorship and promote special concerts at a Lolla stage just for its consumers, a day before the official opening.

Client: Chevrolet Brazil

Agency: Commonwealth//McCann

CD: Eric Sulzer / Fernando Penteado

ACD: Luiz Gimenes / Flavio Tamashiro

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Chevrolet Onix is a long time sponsor of Lollapalooza Brazil. But in 2018 edition our car definitely became a festival headliner and Onix Day it lasts untill today as the most expected day in Lollapalooza Brazil.