In Brazil, OnStar is an exclusive technology that you can only find in Chevrolet cars and the best part is that the service is just one click away. The campaign presents real-life situations that can be solved by just clicking the OnStar button in a funny and "sometimes" real way.
Agency: Commonwealth McCANN Brasil
Executive Creative Director: Eric Sulzer, Fernando Penteado
Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro
Art Director: Andre Candeloro, Diego Barboza
Copywriter: Lucas Veloso, Cassiano Leonelli, Igor Sá