CHEVROLET

RETRO HOME COLLECTION

The main task was: How to link (and sell) our products from Fan Store on Father's Day? We had to show that our products were more than just creative gifts for Father’s Day. They’re exclusive products for those who are passionate about cars. Our fathers. To start the campaign, we launched videos on social networks. Each of them showing a different father talking about the Chevrolet he owns. Their speech made us think the gift was a car, but they revealed that the Chevrolet they were talking about was a product from Retro House Collection, of course, in a funny way.

Agency: Commonwealth McCANN Brasil

Executive Creative Director: Eric Sulzer, Fernando Penteado

Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro

Art Director: Diego Barboza

Copywriter: Cassiano Leonelli, Thiago Adriano

Producer: Vandalo