SOCCER BIG DATA
SOCCER
BIG
DATA
CHEVROLET
SOCCER BIG DATA
Every football fan has a lucky ritual to help his team. But what if these pre-game rituals were based on big data collected from Google? See what happens when football fans learn which word is the most searched in Google when their teams are playing and try to use them to create their new rituals.
Agency: Commonwealth McCANN Brasil
Executive Creative Director: Eric Sulzer, Fernando Penteado
Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro
Art Director: Juan Alimaña
Copywriter: Augusto Meira, Igor Sá