CHEVROLET

SOCCER BIG DATA

Every football fan has a lucky ritual to help his team. But what if these pre-game rituals were based on big data collected from Google? See what happens when football fans learn which word is the most searched in Google when their teams are playing and try to use them to create their new rituals.

Agency: Commonwealth McCANN Brasil

Executive Creative Director: Eric Sulzer, Fernando Penteado

Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro

Art Director: Juan Alimaña

Copywriter: Augusto Meira, Igor Sá