To launch Spotify in Brazil, we created a digital activation and strategy using concept brought from Sunset Brasil, where the best tattooers in the world (Ami James, Luke Wessman and Megan Massacre from NY Ink) would tattoo key celebrities with music that marked their lives. We developed all type “live” posts with lyrics lines from music. These posts became viral in a few minutes and with low costs, we reached more than expected.
Executive Creative Director: Tharso Vieira
Creative Director: Flavio Vieira, Rodrigo Campos
Head of Art: Luiz Gimenes (Libra)