People always loved to date inside their cars. But technology made it much more interesting nowadays. To celebrate Valentine’s Day, we gave singles a chance to find love inside our connected cars. At first, we asked our fans: “How are you planning to find a new love till Valentine’s day?”. Our fans engaged like never before on our social channels. Some of them showed their best to earn a seat in our special test-drive. After that, twenty singles got their chance: 5 minutes inside our car with a complete stranger who could turn into a new love. And guess what: a car maker became a matchmaker.
Agency: Commonwealth McCANN Brasil
Executive Creative Director: Eric Sulzer, Fernando Penteado
Creative Director: Luiz Gimenes (Libra), Flavio Tamashiro
Art Director: Danielle Freund
Copywriter: Augusto Meira
Producer: Realejo Films