Chevrolet

Camaro

Fifty Years

The Chevrolet Camaro celebrated its 50th anniversary and we decided to make a celebration as legendary as this car. We spent months planning, 36 hours building the structures, shot using 9 cameras, and invited 3 Hollywood stunt drivers. The result: we can definitely say that the Celebration of The Legend made all fans breathless.

Client: Chevrolet Brazil

Agency: Commonwealth//McCann

CD: Eric Sulzer / Fernando Penteado

ACD: Luiz Gimenes / Flavio Tamashiro

Lorem Ipsum (AD) / Lorem Ipsum (CW)

Before the official launch of the challenges, we created social media teasers to promote the Guinness World Records big challenge.

Born as a legend, celebrated as a legend.