The next-gen Chevrolet Cruze is a whole new car with technology that challenges the highest expectations. That’s why we decide to invite consumers to participate in a big and unusual launch event. We performed car comparison tests with a twist: the Cruze challenged not the usual competitors but high-luxury cars instead.

New Cruze

High Challenge

Client : Chevrolet Brazil

Agency : Commonwealth//McCann

ECD : Eric Sulzer / Fernando Penteado

CD / ACD : Luiz Gimenes / Flavio Tamashiro

Luiz Gimenes (AD) / Flavio Tamashiro (CW)