Chevrolet Onix is a long time sponsor of Lollapalooza Brazil. But in 2018 edition, our car definitely became a festival headliner. For the very first time, a brand would go beyond sponsorship and promote special concerts at a Lolla stage just for its consumers, a day before the official opening.

Lollapalooza

Chevrolet Onyx Day

Client : Chevrolet Brazil

Agency : Commonwealth//McCann

ECD : Eric Sulzer / Fernando Penteado

CD / ACD : Luiz Gimenes / Flavio Tamashiro

Augusto Meira (CW) / Juan Alimaña (AD)