GRAACC is a NGO that offers free treatment to children and adolescents with cancer. And in order to continue its work, GRAACC needs to raise donations from time to time. But how? By inviting companies and people to donate their websites URL. On National Cancer Day, visitors of hundreds of donated websites were redirected to GRAACC website.

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Client : Graacc

Agency : Ogilvy Brazil

ECD : Angela Bassichetti

CD / ACD : Eduardo Marques / Dogura Kozonoe

Luiz Gimenes (AD) / Flavio Tamashiro (CW)

Awards : Direct Cannes Silver Lion