Let me introduce myself.

My name is Luiz Fernando but people are used to call me "Libra". I’m 42 years-old creative director and actually working at BETC Havas São Paulo. Throughout my career I’ve worked in Brazil and Russia at well known advertising agencies such as Ogilvy, BBDO Russia, EURO RSCG, F.Biz, Havas Digital Moscow, Commonwealth//McCANN, Ampfy, Oliver Latin América among others.

I've worked with brands like Outback, Red Bull, Tecban, MSC, Chevrolet, Burger King, Pizza Hut, Kraft Foods (Belvita), Coca-Cola, Fanta, Sprite, Motorola, Nokia, Reckitt-Benckiser (Veet, SBP, Finish, Strepsils), Tena, DuPont, Bayer HealthCare, Unilever (Brand Image, Dove, Hellmann’s, Lux, Brilhante, OMO, Food Solutions), AdeS, Hershey’s, Dulux, Toyota, Schincariol (Nova Schin Beer), LG, FOX Channel, Yahoo, Google, Odebrecht, Kimberly-Clark (Huggies), Castrol, Tetrapak, Lacta, Claro, GRAACC, Shell, Procter & Gamble (Gillette), DHL, Mars (M&M's, Snickers), VISA, Whiskas, Johnnie Walker, and Renault.

There's no perfect formula to connect a brand with their consumers. Each brand has a special and different way to be part of consumers life, so there are infinite ways to enhance this experience. That's what I believe and it leads me at I work ;)

Reach me on LinkedIn