Every soccer fan has superstitions. Whether it's watching in a specific place or even wearing a special outfit. We went one step further... we researched the most searched terms on Google during some teams' victories and asked some fans if they would adopt this terms as a superstition. Would they?

"Lucky"

Google Big Data

Client : Chevrolet Brazil

Agency : Commonwealth//McCann

ECD : Eric Sulzer / Fernando Penteado

CD / ACD : Luiz Gimenes / Flavio Tamashiro

Diego Barboza (AD) / Augusto Meira (CW)