There is one hamburger that has such an iconic identity that just by hearing the jingle or seeing the color code you already know which one it is. So it's easy, right? Our campaign brought back all the signs of the Big Mac from its first commercial, using modern iconic voices and matching colors to remind people that they don't even need to see it to know it's about the Big Mac.

McDonald's

Big Mac

Client : McDonald's

Agency : Galeria.ag

Rodrigo Marangoni (VP)

CD : Paula Keller / Mellina Fontoura

Luiz Gimenes (AD), José Celso (CW) e Giba Mendes (AD)