The Chevrolet Camaro celebrated its 50th anniversary and we decided to make a celebration as legendary as this car. We spent months planning, 36 hours building the structures, shot using 9 cameras, and invited 3 Hollywood stunt drivers. The result: we can definitely say that the Celebration of The Legend made all fans breathless.

Chevrolet

Camaro 50 Years

Before the official launch of the challenges, we created social media teasers to promote the Guinness World Records big challenge.

Client : Chevrolet Brazil

Agency : Commonwealth//McCann

ECD : Eric Sulzer / Fernando Penteado

CD / ACD : Luiz Gimenes / Flavio Tamashiro

Augusto Meira (CW) / Juan Alimaña (AD)