Young people love music and they love social networks as well. Youngsters love them so much that even when they attend a great festival like Lollapalooza they can't stay away from their news feeds. So what if the official car of Lolla could put music and social networks together in one engaging activation?
Lollapalooza
Social Clip
Client : Chevrolet Brazil
Agency : Commonwealth//McCann
ECD : Eric Sulzer / Fernando Penteado
CD / ACD : Luiz Gimenes / Flavio Tamashiro
André Candeloro (AD) / Lucas Veloso (CW)