Outback is the proud sponsor of CCXP. But at 2021, the event ramained virtual, and we still had 7000 real life burgers to deliver. We resolved that creating the first Outback restaurant of the metaverse inside brazillian's biggest GTA roleplay server, with an omnichannel storytelling that placed gamers at real multiverses of flavors. The outcome? We had the best sales of Outback's history.

Outback

Metaverse Burger

Client : Outback Brazil

Agency : Ampfy

ECD : Dogura Kozonoe

CD : Luiz Gimenes

Flavio Tarta (AD) / Augusto Meira (CW)